A paid social media agency is your go-to partner for turning social platforms into performance channels. From Meta (Facebook and Instagram) and TikTok to LinkedIn, Pinterest, Snapchat, and YouTube, they plan and run advertising campaigns designed to do more than just boost a post.
They build full-funnel strategies that:

– Pinpoint the right audience through smart targeting
– Create ads that cut through with scroll-stopping copy, visuals, and video
– Test, manage bids, and optimise in real time
– Track performance metrics like CPA, CTR, and ROAS – scaling what works, dropping what doesn’t

In short: a paid social agency makes sure your investment in social media advertising drives results, not just reach.

The right paid social agency should feel like an extension of your team – transparent, strategic, and focused on results. Here’s what to look for:
Budget – Your spend should match your goals and growth ambitions. A good agency won’t just work with the numbers you have, they’ll also guide you on what’s needed to hit your targets and make every pound work harder.
Industry fit – Ecommerce, B2B, travel… every sector has its nuances. Choose an agency with a track record in your world. Want to see how we’ve delivered in yours? Take a look at our paid social case studies.
Services – Go beyond simple ad management. The best paid social media agencies deliver full-funnel strategies covering creative, targeting, optimisation, and tracking.
Transparency – You should know exactly where your budget goes and what’s driving performance. Clear KPIs and open reporting are essential.
Communication – Quick responses, clarity, and a collaborative approach make the partnership work.
In short: don’t just choose an agency that can run paid social ads. Choose one that can drive growth.